The #500NOW campaign's goal is to raise the refugee quota by 500.
New Zealand takes great pride in their veterans, but not in the amount of refugees arriving to the nation. We created a campaign that brought light to the similar hardships both parties face on the same soil that most people do not realize.
Our idea was to take local memorial statues all around New Zealand and to create a customised plaques for the campaign.
Execution: Print, Ambient.